Analysis of the advantages and disadvantages of five hot pot business models in Chongqing
Chongqing hot pot has always been an important part of China's catering industry. Each unique Chongqing hot pot not only meets people's demand for gourmet food, but also drives the continuous development of the Chongqing hot pot franchise industry. According to a survey of the Chinese hotpot market by Chongqing Hotpot Association, Chongqing specialty hotpot franchise stores accounted for nearly half of the local hotpot markets. It can be seen that Chongqing specialty hotpot franchise stores have become a more popular catering investment project in the catering industry.
For those who are starting a business for the first time and want to open a specialty hot pot franchise store in Chongqing, facing the complex and changeable catering market is a lot of obstacles to starting a business, especially with regard to the sudden operation of the specialty hot pot franchise store. As one of the representatives of Chongqing specialty hotpot franchise brands, we will start from the advantages and disadvantages of the operating model of Chongqing specialty hotpot franchise stores and hope to provide investors with ideas on how to quickly increase the operating profit of hotpot franchise stores.
As we all know, the boiling mountain city hot pot is a well-known brand of Chongqing hot pot. In the specialty hotpot franchise industry in Chongqing, it has a long history. In addition to operating authentic Chongqing hotpot franchise stores , it also involves product development, talent training, commerce and sales, logistics distribution, and operation demonstration. After years of operation and development, and research on the Chongqing specialty hotpot franchise market, the main analysis of the advantages and disadvantages of the Chongqing specialty hotpot franchise business model is as follows. I hope that investors who invest in Chongqing specialty hotpot franchise stores can help:
1.A la carte
Chongqing's characteristic hot pot franchise store business model, the more common model
Advantages: There are many kinds of dishes, wide selection of customers, and unlimited varieties; fixed gross profit and easy management; dishes are easy to save and less waste
Disadvantages: The quantity and freshness of the dishes are not intuitive, and the randomness of the guests' choice is poor. To avoid shortcomings, some specialty hot pot franchise dishes are selected by guests.
It is more common in various places, and it is a common hotpot franchise business model in Chongqing specialty hotpot franchise stores.
Advantages: Strong appeal to guests, fully satisfy consumers' hearts, and broad target customer groups.
Disadvantages: low gross profit margin, inconvenient to control costs, eaters are mostly amaranth, and waste is serious
This model is to make the main raw and auxiliary materials into finished products and then sell them in the form of shares, which are generally divided into large, medium and small portions.
Advantages: The type and price of the dishes are clear. The servings are joined by special hot pot varieties, which is fresh and attractive.
Disadvantages: The weight of customers' perceptions may cause them to feel uncomfortable.
4, on the catty
In this mode, the main dishes are fish hotpot, lamb hotpot, roast duck hotpot, etc. The main varieties are soup pots, cold pots, etc.
Advantages: clear and intuitive consumption
Disadvantages: single main dish, easily affected by diseases and other factors
5, on the string
This business model is mainly represented by the Chuanchuan Incense Hotpot, which is also very common in the specialty hotpot franchise industry in Chongqing. It is suitable for store operations and small stalls.
Advantages: low consumption, strong randomness of guests, a bit like supermarket consumption
Disadvantages: The dishes are not easy to keep, and many people are required for stringing, and the cost is high
The above is our detailed analysis of the advantages and disadvantages of the Chongqing hotpot franchise store business model. As one of the representative brands of Chongqing hotpot franchise, we will also continue to advance in the direction of multi-format development!